All Together Now is the only national not-for-profit organisation that is dedicated to ending racism in Australia. All Together Now focuses on creating projects that are designed to educate the individual and wider society on what racism is, how to speak up when witnessing it and encouraging social discussion on racism. The Everyday Racism mobile phone app is one of the projects designed to start this national review on racism in Australia.
Everyday Racism is a mobile phone app offering the User the ability to walk in someone else’s shoes for an entire week. The challenge is set at the beginning of the App to live in the life of an Aboriginal man, a Muslim woman, an Indian student or as yourself for that week. It’s an immersive experience where you’ll receive texts, tweets, images and videos that will challenge you and your assumptions. It will help you understand the importance of speaking up when you witness racism.
It is a world-first in using mobile phone technology to tackle such social issues and can really enlighten the User on how to perceive, understand and speak up and out against racism no matter how subtle or overt. Everyday racism, or casual racism, is very common in Australia and this App aims at fostering interpersonal discussions on racism. When you know someone you understand their plight and you are more likely to speak out. This is what the mobile phone app is encouraging.
All Together Now along with the University of Western Sydney, Deakin University and Melbourne University are behind this project and the content of the everyday racism app has been developed thanks to their ground-breaking research in the field of racism and anti-racism. A group of 8 panelists from diverse ethnicities have been consulted to make sure the app would be based on real-life experiences of everyday racism.
The theory of change would tell us that if you witness racism and speak up against it then you will actually change the fabric of society. So the App is about encouraging the 50% of Australian’s who are aware of racism to speak up, it in turn makes the victim feel connected to the community, and the perpetrator of the racist act will end up rerunning that event in their mind over the next 2 weeks allowing them to access the incorrect nature of their actions and thoughts.
Winning the PEACEapp Award and the Intercultural Innovation Award in 2014 have really boosted the interest in the app locally and internationally. Attending the Build Peace Conference will allow for international connections and open the doors to discussions on how other countries are using modern technologies to tackle conflicts whether social, physical or political in their regions and countries. True harmony and unity comes from a genuine exchange of ideas and values. The Build Peace Conference will definitely be fostering that global harmony.
All Together Now hopes to keep developing the mobile phone app for different age groups and regions of the world. This is just part of many past, and future projects designed to start the national discussion on racism.