Read details of the workshop below and register to attend here.

The facilitators will present case studies and tools for focusing on behavior change. Using human-centered design, visual mapping, and alternatives to violence project facilitation strategies, participants will work together in small teams on 2-3 projects (pre-selected from the pool of participants) where social and behavioral change strategy and theory will shape and lift the peacetech intervention.

1. Introduction: Case study presentations from facilitators own previous/current work where Social and Behavioral change theories and strategies have been implemented and/or not and the results.

2. Participatory Discussion & Workshopping: Participants will split up in 2-3 teams to apply social and behavioral change strategies to pre-selected projects. Using Appreciative Inquiry, visual thinking, relationship mapping, collaborative group think and human centered design methods, groups will:
a. Identify the conflict challenge
b. Clarify how the challenge impacts all levels of their ecology (Society, Institutions, Community, peers, individual)
c. Identify and Segment the target population
d. Identify relevant behaviors they aim to change
e. Identify alternative behaviors
f. (If time allows): Identify “peace product” and marketing matrix strategy that can affect both behavioral and narrative shift to the challenge

Participants that can benefit most from this workshop are those that actively design or develop peacetech interventions (or tech interventions that promote peace- peacebuilding interventions that use tech), participants who have current interventions for which they would like to incorporate new insights and approaches, or participants who are at the beginning of designing and creating a PeaceTech intervention.


1. Participants will learn 2-3 social and behavioral change theories and how to apply them to any peacetech intervention

2. Participants will learn participatory facilitation methods that best harness group think and intelligence

3. Participants will think critically about the way current peacebuilding/peacetech interventions are designed and the gaps they can now fill with social and behavioral strategies and theories.

Workshop Facilitator’s Bios:

Rachel Brown was a Simon-Skjodt Center Genocide Prevention Fellow at the US Holocaust Memorial Museum in 2014. She used her fellowship to conceptualize and author the Defusing Hate guide and workbooks, which she now draws from to provide technical support to organizations and assess new opportunities for pilot projects.Prior to her fellowship, Rachel was the CEO of Sisi ni Amani-Kenya, a Kenyan NGO she founded to pioneer new strategies for building local capacity in peace-building and civic engagement, most notably through the creation of a text-messaging model and platform to support local community efforts. For this work, she was recognized as a 2012 PopTech Social Innovation Fellow (external link). She has also worked as a tenant organizer in Boston, Massachusetts, and as a consultant with organizations using technology for social impact, including Ushahidi, Internews, and Phandeeyar. She has a BA in international relations with a focus on global conflict cooperation and justice from Tufts University, where she conducted international research on the relationships between power structures, corruption, violence, and poverty.

Monica Curca is a communications strategist and social entrepreneur leveraging new media and digital technology for social change. She currently is a Beohm Media Fellow where she advises and collaborates with the Opportunity Collaboration and its members. She is the director of PAX Manifesto and the co-director of the #RefugeesWelcome Guidebook and Advocacy Project an ICT for Peace project. Monica works as a strategic communications and media consultant for international and USA based peacebuilding, development and social impact organizations. A visual thinking and facilitator, Monica is a master facilitator, taking organizations and groups through process thinking for communications campaigns, advocacy, conflict transformation and more. Using collaborative and participatory methodology like graphic facilitation, Alternatives to Violence workshopping and appreciative inquiry. An experienced transmedia campaign strategist and media maker, she has focused on designing innovative communications, media and digital technology projects Some of her clients and partners have been: California Endowment, Alternatives to Violence Project, Unitarian Universalist Service Committee, United Methodist Charity on Relief, The Center for Citizen Peacebuilding at University of California Irvine, and the Center for Civil Society and Democracy in Syria, SeraPAZ and more. In addition to having over 15 years of strategic communications experience, Monica holds two Masters Degrees from the Heller School for Social Policy in Management at Brandeis University, in Sustainable International Development and Conflict and Coexistence.